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Forefield Launches E-mail Newsletter Service

E-mail Newsletters provides financial advisors with expanded marketing toolkit


Press Release, October 27, 2005

CONTACT:
Bill Davenport, Chief Operating Officer
Forefield Inc.
(800) 550-6831 x1139
bdavenport@forefield.com

MARLBORO, Mass., October 27, 2005 - Forefield Inc. announces the launch of its e-mail newsletter service within the Forefield Newsletters™ product line.

Forefield’s new e-mail newsletter capability creates native html newsletters using the same FINRA-reviewed content resources developed for its Adobe® Acrobat PDF print newsletter service. Each e-mail newsletter can be customized by selecting from a menu of available articles and financial advisors can even create their own feature article if desired. E-mail newsletters continue to be fully branded for each financial advisor with their own picture, logo and contact details.

Today’s release creates the most powerful and comprehensive newsletter service for financial advisors, revolutionizing industry practices for newsletter delivery. Financial advisors now have complete flexibility with regard to content, format, and delivery methods. By offering such unrivalled capabilities, Forefield has enabled financial advisors to create completely personalized newsletters and to lower costs through balancing print and electronic distribution.

"For many years financial advisors were locked into inflexible newsletter services with high recurring costs. As a relatively new provider of financial newsletter services, Forefield has been unencumbered by old business models and has been able to develop the ‘killer app’ for financial advisors. By virtue of our customizable web platform, we’ve also been able to carefully put in place additional review processes for our enterprise customers to assure a fully compliant solution. We’re thrilled to be able to provide the industry with such a valuable service and look forward to continuing enhancements in every part of our financial advisor web platform,” said Brent Delehey, President and Chief Executive Officer at Forefield.

The new email newsletter service is available to all Forefield Newsletter clients immediately at no additional charge.

About Forefield

Established in 1997, Forefield is the foremost provider of real-time sales, education, and client communication solutions for financial institutions and their advisors. Forefield's web-based solutions facilitate the communication of client-centric financial planning knowledge and advice that is current, concise, and compliant. For more information, visit www.forefield.com.