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Corporate News
Announcements
Forefield Creates E-Mail Campaign Tracking Service
New e-mail analytics help financial advisors measure the impact of their marketing activities
July 20, 2008 – Forefield announces the availability of its e-mail campaign tracking service.
Forefield's e-mail campaign tracking service provides financial advisors with the tools to effectively gauge the success of their marketing campaigns sent using Forefield's web platform. With this latest release, Forefield has extended its industry leadership in advisor marketing solutions, with services that span compliant financial content, outbound e-mail services, and marketing analytics.
The release of the e-mail campaign tracking service provides financial advisors and institutions with clear metrics on customer response to e-mail marketing initiatives, including e-mail open and click-through activity. The e-mail campaign tracking service works with all content types supported on the Forefield platform, including newsletters, concept pieces, case studies, presentations, and even internal content documents provided by financial institutions. The new campaign tracking service has been added to Forefield’s web platform at no additional cost, continuing Forefield’s practice of delivering ongoing value enhancements to its customers.
"Our clients have quickly adopted our e-mail marketing tools, and we distribute hundreds of thousands of e-mail communications each month on behalf of financial advisors. We're pleased to be able to offer our clients robust analytics that show the impact that these marketing programs are having with their clients and prospects," said Brent Delehey, President and Chief Executive Officer at Forefield.
Advisors wishing to learn more about Forefield newsletters or any of Forefield's other products can sign up for a free trial at www.forefield.com.
About Forefield Inc.
Established in 1997, Forefield is the foremost provider of real-time sales, education, and client communication solutions for financial institutions and their advisors. Forefield's web-based solutions facilitate the communication of client-centric financial planning knowledge and advice that is current, concise, and compliant. For more information, visit www.forefield.com.
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